Great people.

I’m recently back from a holiday in Byron Bay (really great thank you; weather superb!). In between playing with the kids in the sand, flailing about on my mini-mal at the Pass, and enjoying the Byron outdoors, I kept an eye on what was happening within Conversant.

We use an internal chat system similar to Yammer where we discuss things, share articles we’ve enjoyed, and update each other on what we’re working on.

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Easter chocolates

Small but the best quality

Twas’ the Thursday before Easter and what better way to spend the last day of a short four day week than to hop around Sydney delivering some well deserved Easter goodness.

Of course every publisher in Sydney had the same idea… One planner announced that it was “Crazier than Christmas!” with all the chocolaty treats that were being delivered.

At Conversant we’re not shy about the fact that we’re one of the smaller publishers in the game of media.

So we were a bit chuffed when during one of our Easter drops – as I handed over our little Haighs packages and quietly said “it’s just something little” – a planner responded with: “that’s what you guys always do and that’s how we remember you…it may be small but it’s always the best quality”.

It made our day!

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The Conversant crew of (top left to right): Phil, Alana, Elise, Cormack, Tristan & Zac (missing: Zolton - in Austin, Tx!)

Conversant welcomes Elise, Ben, Chad and Cormack to the fold

Online publishing is a great industry to be a part of. We work with interesting writers who create great content for our audiences to engage with. Our audience also share their content and comments with us. And they form a real community around our sites (on The Roar, for instance, we just published our 1 millionth comment). And we also work with agencies and brands to help them reach our readership.

So in the course of any given month, we make millions of ‘people touch-points’.

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sand

The power of social sharing to make a post EXPLODE!

A little while back we ran a post on our culture site, Lost At E Minor, about grains of sand skillfully magnified to 250 times their original size. We had a sneaking suspicion the colourful photos of strange looking objects (which actually looked nothing at all like sand) would resonate with our readers, but not to the extent that it did. Behold, the power of social sharing: as the Facebook Likes and Tweets of the post grew, a momentum developed that was damn near unstoppable, and the best part was that we didn’t have to do anything to keep it rolling. Like an Octopuses tentacles, the post kept fanning out organically, feeding off of its own momentum. Every time someone Liked a post on Facebook that action was viewed by their friends, many of whom in turn Liked the post themselves. At the same time, people Tweeted and re-Tweeted based primarily on the alluring post title. Other blogs then picked it up as the buzz swirled and soon a simple post about something as ubiquitious as sand resulted …

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