Conversant Media is an online company that produces the Australian culture website Lost At E Minor and the sports opinion website, The Roar.

Founded in 2007, the combined Conversant sites reach well over 1,000,000 unique browsers, receive over 65,000 comments and 800 audience article submissions each month.

Conversant is the exclusive advertising representative for Inc.com. Inc.com is the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.

In late 2010, Conversant successfully managed a capital raising, with Network Ten becoming a minority investor in The Roar.

We have offices in Newcastle, NSW, and Surry Hills, Sydney. And a sub-office in Brooklyn, New York.

Zac Zavos

Zac Zavos

Co-Founder & Managing Director

Prior to forming Conversant in 2007, Zac spent nine years in IT consulting with a number of firms including IBM, Deloitte, Fidelity Investments UK, and ThoughtWorks. Zac has BA (Psych) and Master of Commerce (Information Systems & Management), both from the University of NSW. In 2009 & 2010 Zac was named one of Sydney’s 100 Creative Catalysts by Vivid Sydney. Zac is a keen photographer and squash player and his passions include personal mobility devices, travel, and really great tea!


Zolton Zavos

Zolton Zavos

Co-Founder & Publisher

Working out of Brooklyn, New York, Zolton is Lost At E Minor’s managing editor and social media manager and oversees content across all the Conversant Media sites. He has immersed himself in the ever-changing world of pop culture through a variety of outlets over the years. He was previously the managing editor and creative director for Australian print magazines STU, Riot, and Hotpress; an editor at Yen and Pulp magazines; and a regular contributor to Revolver, The Brag, and Beat. Prior to co-founding Conversant Media, Zolton was the Global Managing Editor at Flavorpill, working out of their New York office, where he lived for five years between 2006-11. In 2009, Zolton was named as one of Sydney’s 100 Creative Catalysts. He has a BA and MA in History, and when he’s not working, he plays guitar and hangs out in Brooklyn with his wife, Alison (publisher of photography website, Feature Shoot), and their young daughter, Avalon.


Tristan Rayner

Tristan Rayner

Managing Editor

With first class honours in Electrical Engineering and a deep background in online communities, Tristan heads the editorial team in Conversant. Having cemented The Roar as Australia’s largest sports fan community, Tristan continues to be challenged by new ventures and opportunities. He is currently full-time on growing Conversant’s new technology site, Techly. Tristan’s interests span Formula 1, through to new technology and business. Tristan has a Masters of Business, thanks to the Neville Sawyer Scholarship in Business and Law.


Elise Boyd

Elise Boyd

Digital Producer

Elise lives and breathes design and technology. She grabbed her @elise Twitter handle before many people had heard of the service. Her first passion is in digital design, and within Conversant she looks after ad trafficking, design, consulting, and all the other things needed within a growing digital business. Elise has Bachelor of Information Technology (Digital Media). She likes photography, live music, and designer toys.


Patrick Effeney

Patrick Effeney

The Roar Editor

A Queenslander in a Sydneysider’s body, Paddy lives and breathes Australian sport. When not at home or on the town engaging in sporting banter, he spends his time reading and editing hard-hitting sports opinion on his favourite website, The Roar. Cutting his teeth in journalism at Fox Sports News after completing his Masters in Communications at Sydney University, Paddy joined Conversant in early 2014. On weekends he can be found lurking in his basement creating crafty beer creations or watching anything and everything sport with fine food and craft ales.


Jonathan Leeming

Jonathan Leeming

Group Sales Manager

Originally from the UK, Jonathan has worked in media since 2004, having spent time living in both Ibiza and France after completing his Honours degree in Business Management & Media from the University of Manchester in 2002. In 2010, after six years working in media sales and account management across magazines and commercial radio in London, Jonathan decided to take a short career break and left the UK on a backpacking trip. He arrived in Sydney and began working in digital sales and solutions development – and three years later he is still absolutely in love with the city, the people, the sunshine and the lifestyle. With media in his blood, Jonathan is also passionate about music, scuba diving, adventure sports & travel. And whilst he’s not addicted to coffee, it’s usually best to speak to him after he’s had one.


Ben Urquhart

Ben Urquhart

Digital Sales Executive

Ben recently joined the Conversant Media team from Edinburgh, Scotland. He recently graduated from the University of Edinburgh with a First Class Masters in International Business. Ben is a passionate traveller and photographer. Prior to joining the team Ben lived and worked in Bangkok, Thailand for nine months. Whilst exploring Sydney, and the rest of the world, he is always on the hunt for the best food, wine, street art, beaches, galleries and shops.


Sorrel Kesby

Sorrel Kesby

Account Executive

Sorrel joined the Conversant family fresh from completing her combined Journalism and International Studies degree which included a year studying and teaching English in Buenos Aires. Her love of sport, travel and communications has often been combined in roles covering sporting events around the world, including the 2011 Rugby World Cup in New Zealand. When not engaging in city socialising, Sorrel can be found on her parents’ farm in rural NSW, riding Rhythm – her brilliant Polocrosse horse.


Ryman White

Ryman White

Assistant Editor – The Roar

Ryman made the move from Adelaide to join the Conversant team in early 2014 after graduating with first class honours from a Bachelor of Media & International Studies. Brought on to bring great video content to The Roar, Ryman is crazy for the sports video arena. Victorian born and South Australian ripened, Ryman is an AFL nut through and through, and will never admit how much pride he takes from the quality of his fantasy team.


Cormack O'Connor

Cormack O’Connor

Lost At E Minor Australian Contributor

Cormack is a young writer/photographer from Newcastle who shot his first music festival at age fifteen. When he’s not writing or photographing, you’ll find him stumbling around gigs in Sydney and Newcastle or soaking up culture and coffee in Melbourne.


Mike Gregg

Mike Gregg

Mike is an investor in Conversant Media. Mike has extensive managerial experience with over 30 years in logistics, retail, communications and health technology. His most recent role was nearly 10 years as Managing Director of Health Communication Network (HCN) which was a start-up in 1995, listed in 1999 and acquired by another public company for $116 million in 2005. Since HCN’s sale, Mike has focused his energies as an investor/director of up-and-coming communications and technology businesses including Cargowise, eMove and Conversant Media. Mike has an MBA (AGSM).