Who We Are

Conversant Media is a fast growing digital media company that produces engaging premium websites for passionate, intelligent Australians with an interest in sports, culture and lifestyle technology. Our portfolio of sites include the renowned global culture website, Lost At E Minor, Australia’s leading sports opinion website, The Roar, and the newly launched millennial-tech and lifestyle website, Techly.

 

Founded in 2007 and acquired by HT&E in 2016, the combined Conversant Media sites have a reach of 3.9 million unique browsers and, including social media, 7 million people monthly.

We receive over 75,000 comments and 1,000 fan article submissions each month. Our websites are built around a unique hybrid content model of expert contributors alongside edited submissions from ‘the crowd’ – our audience – which creates a high interaction environment and provides a ‘voice’ for the legion of armchair gurus out there with something interesting and important to say.

 

Conversant Media is uniquely strong at:

  • Editorial innovation and innovative ad formats
  • Advance video offering – 1.5m + video views per-month
  • Commercial Innovation – pioneering initiatives that have efficiently grown revenue and profit
  • Social scale – 2.6m+ visits from social monthly
  • User engagement is unparalleled in the Australian market
  • Consistent track record of growth – double digit growth in audience and revenue since 2007
  • Extensive experience in building and growing digital media assets and audiences

In late 2010, Conversant managed a capital raising, with Network Ten becoming a minority investor in The Roar. Conversant purchased the shares back from Ten in 2016. In late 2016 Conversant Media was acquired by HT&E. We have offices in Surry Hills, Sydney, and Brooklyn, New York.

 

Conversant is also the exclusive advertising representative for Inc.com, Fast Company, Bored Panda, and IFL Science.

 

HT&E Logo

Conversant Media Team February 2017
Zac Zavos

Zac founded CM in 2007. Prior to CM, Zac worked with IBMGSA, Deloitte, Fidelity Investments, and ThoughtWorks. Zac has a BA and MCom from the UNSW. He loves photography, squash, and really great tea!

ZAC ZAVOS

CO-FOUNDER & CHIEF EXECUTIVE OFFICER
Zolton Zavos

Zolton is a culture junkie with a somewhat refined taste for beautiful acoustic guitars, loud EDM music, and under the radar art and photography.

ZOLTON ZAVOS

CO-FOUNDER & PUBLISHER
Sorrel Kesby

Sorrel loves sport, exercise and travel and has a combined Bachelor of Communcations Journalism and of International Studies from UTS.

SORREL OSBORNE

BUSINESS MANAGER
Ryman White

Ryman is crazy for the sports video arena. Victorian born and South Australian ripened, He's an AFL nut, and will never admit how much pride he takes from the quality of his fantasy team.

RYMAN WHITE

PRODUCT MANAGER
Ben Conkey

Benjamin AKA 'BJ' or 'Conks' loves nothing more than sitting down to watch an enthralling day of Test cricket. After gaining a Bachelor of Communications and Sports Studies, BJ enjoyed stints in radio and television before diving into the digital world.

BEN CONKEY

EDITOR
Daniel Jeffrey

Daniel has spent most of his waking hours watching, listening and writing about sport, and joined CM after working on the 2016 Rio Olympics broadcast. If there's no sport on TV, you'll find him playing guitar, reading a good book or playing park cricket.

DANIEL JEFFREY

EDITOR
Josh Elliott

Josh is The Roar's Weekend Editor, but more accurately he's a rusted-on North Melbourne fan who is addicted to punny headlines. He once finished third in a hot chilli pie eating contest.

JOSH ELLIOTT

WEEKEND EDITOR
Larissa Bricis

Larissa joined Conversant Media in 2016 after graduating from UTS with a Bachelor of Communications. She's an avid reader, keen cyclist, and a lover of languages.

LARISSA BRICIS

ASSISTANT EDITOR
Riordan Lee

Riordan's a news junkie who spends most of his free time playing AFL or quoting entire episodes of 'The Simpsons'. He graduated with a Bachelor of Commerce and Bachelor of Arts from the University of Sydney, and worked in radio and TV before finding his home at CM.

RIORDAN LEE

ASSISTANT EDITOR - SOCIAL & ENGAGEMENT
Jade Lloyd

Jade has a BA in Advertising Design from Curtin University. Before taking on the role Club Roar Project Manager, Jade worked in the radio industry. Outside of work Jade will often be found checking out new bars around town, enjoying a game of AFL or hiking in the national park.

JADE LLOYD

DIGITAL PRODUCER
Vinnie Gorham

Vinnie is the brains and brawn behind Club Roar. Originally from the bush, he moved to Sydney and transitioned into the sports media world with a keen eye for rugby and social media.

VINNIE GORHAM

CLUB ROAR - PRODUCT OWNER
MICHAL SWIERCZYNSKI

Michal is a nomadic tech-head, with a passion for travelling, gaming and keeping up with tech trends. He joined the Conversant production team in 2016, bringing with him his experience in startups and media agencies.

MICHAL SWIERCZYNSKI

PRODUCT DEVELOPER
James Daly

Having a passion for all things web, digital, and visual, James’ experience comes from studying Design at UNSW and running his own streetwear brand. He enjoys doing backflips, playing guitar, keeping up with tech news, and hand lettering.

JAMES DALY

PRODUCT DESIGNER
Liam Hickey

Liam left the digital media life in London to pursue his long-term goal of moving to Sydney. He is passionate about football, golf, travelling, bars, music - and loves a drop of whiskey!

LIAM HICKEY

GROUP COMMERCIAL DIRECTOR
Michael Costa

Michael is a very active person who loves sport and being outdoors, with a need for speed - you might find him on the race track during the winter months. Michael also has a Bachelor of Business from UTS, and experience working in media agencies before jumping across to CM.

MICHAEL COSTA

COMMERCIAL ACCOUNT DIRECTOR
Kirsty Reynolds

Kirsty spends most of her free time (and money) going to live gigs and supporting Australian music. She is obsessed with true crime podcasts, her dog Corky, and living near the beach.

KIRSTY REYNOLDS

COMMERCIAL MANAGER
Ed Davenhill

Ed moved over from the UK, where he worked in the London media scene after studying in Edinburgh. He loves football, tennis, dogs, beaches, Asian food and travelling.

ED DAVENHILL

COMMERCIAL EXECUTIVE
Shaun Glover

Outside of digital advertising, Shaun is most passionate about classic cars and good music. He holds a Bachelor of Psychological Science and a Bachelor of Business.

SHAUN GLOVER

INTEGRATION MANAGER
Alice Davidson

Alice has a Bachelor of Commerce majoring in Marketing and Human Resources from the University of Sydney. She loves travelling, photography and checking out cool bars and restaurants around Sydney.

ALICE DAVIDSON

IMPLEMENTATION EXECUTIVE