Who We Are

Conversant Media is a fast growing digital media company that produces engaging premium websites for passionate, intelligent Australians with an interest in sports, culture and lifestyle technology. Our portfolio of sites include the renowned global culture website, Lost At E Minor, Australia’s leading sports opinion website, The Roar, and the millennial-tech and lifestyle website, Techly.

 

Founded in 2007 and acquired by HT&E in 2016, the combined Conversant Media sites have a reach of 3.1 million AU unique browsers including social media, 10 million people monthly.

We receive over 75,000 comments and 1,000 fan article submissions each month. Our websites are built around a unique hybrid content model of expert contributors alongside edited submissions from ‘the crowd’ – our audience – which creates a high interaction environment and provides a ‘voice’ for the legion of armchair gurus out there with something interesting and important to say.

 

Conversant Media is uniquely strong at:

  • Editorial innovation and innovative ad formats
  • Advance video offering – 3.3m + video views per-month
  • Commercial Innovation – pioneering initiatives that have efficiently grown revenue and profit
  • Social scale – 2.6m+ visits from social monthly
  • User engagement is unparalleled in the Australian market
  • Consistent track record of growth – double digit growth in audience and revenue since 2007
  • Extensive experience in building and growing digital media assets and audiences

In late 2010, Conversant managed a capital raising, with Network Ten becoming a minority investor in The Roar. Conversant purchased the shares back from Ten in 2016. In late 2016 Conversant Media was acquired by HT&E. We have offices in Surry Hills, Sydney.

 

Conversant is also the exclusive advertising representative for Inc.com, Fast Company, Bored Panda, and Science Alert.

 

HT&E Logo

Conversant Media Team February 2017
Zolton Zavos

Zolton is a culture junkie with a somewhat refined taste for beautiful acoustic guitars, loud EDM music, and under the radar art and photography.

ZOLTON ZAVOS

CO-FOUNDER & PUBLISHER
Sorrel Osborne

Sorrel loves sport, exercise and travel and has a combined Bachelor of Communcations Journalism and of International Studies from UTS.

SORREL OSBORNE

CHIEF OPERATING OFFICER
Ryman White

Ryman's background is video, but you'll find him working with the Product, Audience and Video teams across CM's sites. Victorian born and South Australian ripened, he's an AFL nut learning to talk 'footy' in rugby league land.

RYMAN WHITE

PRODUCT MANAGER
Ben Conkey

Benjamin AKA 'BJ' or 'Conks' loves nothing more than sitting down to watch an enthralling day of Test cricket. After gaining a Bachelor of Communications and Sports Studies, BJ enjoyed stints in radio and television before diving into the digital world.

BEN CONKEY

EDITOR - THE ROAR
Daniel Jeffrey

Daniel has spent most of his waking hours watching, listening and writing about sport, and joined CM after working on the 2016 Rio Olympics broadcast. If there's no sport on TV, you'll find him playing guitar, reading a good book or playing park cricket.

DANIEL JEFFREY

EDITOR - THE ROAR
Josh Elliott

Josh is The Roar's Weekend Editor, but more accurately he's a rusted-on North Melbourne fan who is addicted to punny headlines. He once finished third in a hot chilli pie eating contest.

JOSH ELLIOTT

WEEKEND EDITOR
Riordan Lee

Riordan's a news junkie who spends most of his free time playing AFL or quoting entire episodes of 'The Simpsons'. He graduated with a Bachelor of Commerce and Bachelor of Arts from the University of Sydney, and worked in radio and TV before finding his home at CM.

RIORDAN LEE

EDITOR - VIDEO & SOCIAL
Andrew Miller

After graduating with a Bachelor of Journalism (Sport) from La Trobe University in Melbourne, Andrew backpacked and worked in digital content roles before joining CM. He loves photography, video games, travelling and anything out of the ordinary.

ANDREW MILLER

EDITOR
Jade Lloyd

Being her high school art captain, Jade was destined to enter the creative industries - working in radio before heading into digital. Outside of work Jade will often be found checking out new bars around town, enjoying a game of AFL or hiking in the national park.

JADE LLOYD

VIDEO & BRAND INTEGRATION MANAGER
Stirling

Stirling started out as a humble crowd contributor to The Roar, before eventually joining the team as an editorial assistant. He heads up Conversant's esports coverage, but is also an avid AFL fan and spends most of his waking hours video gaming.

STIRLING COATES

EDITORIAL ASSISTANT
Shaun Glover

Outside of digital advertising, Shaun is most passionate about classic cars and good music. He holds a Bachelor of Psychological Science and a Bachelor of Business.

SHAUN GLOVER

AD OPS & PROGRAMMATIC LEAD
Audrey

Audrey joined Conversant from the world of radio after completing a degree in Business. When she’s not finding the best coffee shop in Sydney, you’ll find her cooking up a storm in the kitchen.

AUDREY MICHELIN

DIGITAL CAMPAIGN MANAGER
Michael

Michael, aka “Tobes” or “MT”, has joined Conversant from the world of television and carries with him a Marketing Degree from Curtin University. A fitness fanatic with an unhealthy relationship to summer bound travel destinations and old-school jazz and blues music.

MICHAEL TOBIN

DIGITAL ACCOUNT DIRECTOR
Olivia

Olivia has been in Digital Media for the past 5 years, originally from the UK, she has brought a touch of northern English class to the sales team! Olivia will often be found at the beach attempting to surf or enjoying cocktails with friends.

OLIVIA RUSSELL

DIGITAL ACCOUNT DIRECTOR
Josh

Josh loves sport, travel and coffee. If he’s not in the ocean competing, he’s planning his next trip or sipping on coffee in the sun. A Commerce & Marketing graduate, Josh has immersed himself in the world of online media and works across a diverse portfolio of brands.

JOSH CASEMORE

DIGITAL ACCOUNT DIRECTOR
Connor Bennett

Connor has loved anything and everything sport since he was old enough to know what it was. Coming from the farm to the office, Connor thrived through Conversant Media's internship program to become a Jack of all trades and a key component of Club Roar.

CONNOR BENNETT

VIDEO PRODUCER
MICHAL SWIERCZYNSKI

Michal is a nomadic tech-head, with a passion for travelling, gaming and keeping up with tech trends. He joined the Conversant production team in 2016, bringing with him his experience in startups and media agencies.

MICHAL SWIERCZYNSKI

PRODUCT DEVELOPER