Founded in 2007, the combined Conversant sites reach well over 1,000,000 unique browsers, receive over 65,000 comments and 800 audience article submissions each month.
Conversant is the exclusive advertising representative for Inc.com. Inc.com is the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
In late 2010, Conversant successfully managed a capital raising, with Network Ten becoming a minority investor in The Roar.
We have offices in Newcastle, NSW and Surry Hills, Sydney. And a sub-office (read: desk!) in Austin, Tx.
Co-Founder & Managing Director
Prior to forming Conversant in 2007, Zac spent nine years in IT consulting with a number of firms including IBM, Deloitte, Fidelity Investments UK, and ThoughtWorks. Zac has BA (Psych) and Master of Commerce (Information Systems & Management), both from the University of NSW. In 2009 & 2010 Zac was named one of Sydney’s 100 Creative Catalysts by Vivid Sydney. Zac is a keen photographer and squash player and his passions include personal mobility devices, travel, and really great tea!
Co-Founder & Publisher
Working out of Austin, Texas, Zolton is, amongst other things, Lost At E Minor’s managing editor and social media manager. He has immersed himself in the ever-changing world of pop culture through a variety of outlets over the years. He was previously the managing editor and creative director for Australian print magazines STU, Riot, and Hotpress; an editor at Yen and Pulp magazines; and a regular contributor to Revolver, The Brag, and Beat. He was also formerly the Global Managing Editor at Flavorpill, working out of their New York office, where he lived for 5 years between 2006-11. In 2009, Zolton was named as one of Sydney’s 100 Creative Catalysts. He has a BA and MA in History, and when he’s not working he plays squash, guitar and goes travelling with his wife, Alison.
With first class honours in Electrical Engineering and a deep background in online communities, Tristan heads the editorial team in Conversant. Having cemented The Roar as Australia’s largest sports fan community, Tristan continues to be challenged by new ventures and opportunities. Tristan’s interests span Formula 1 and football through to new technology and business. Tristan has a Masters of Business, thanks to the Neville Sawyer Scholarship in Business and Law.
Group Sales Manager
Originally from the UK, Jonathan has worked in media since 2004, having spent time living in both Ibiza and France after completing his Honours degree in Business Management & Media from the University of Manchester in 2002. In 2010, after six years working in media sales and account management across magazines and commercial radio in London, Jonathan decided to take a short career break and left the UK on a backpacking trip. He arrived in Sydney and began working in digital sales and solutions development – and three years later he is still absolutely in love with the city, the people, the sunshine and the lifestyle. With media in his blood, Jonathan is also passionate about music, scuba diving, adventure sports & travel. And whilst he’s not addicted to coffee, it’s usually best to speak to him after he’s had one.
Digital Sales Manager
Phil has joined the Conversant Media team from News Limited where his background is in media sales and strategic account management. He has a Bachelor of Business Marketing from Charles Sturt University and is passionate about sport, in particular the Wallabies, Waratahs, and AFL. He was a North Sydney Bears tragic from way back. Other interests include music, travelling and a good glass of red.
Elise lives and breathes design and technology. She grabbed her @elise Twitter handle before many people had heard of the service. Her first passion is in digital design, and within Conversant she looks after ad trafficking, design, consulting, and all the other things needed within a growing digital business. Elise has Bachelor of Information Technology (Digital Media). She likes photography, live music, and designer toys.
Ben recently joined the Conversant Media team from Edinburgh, Scotland. He recently graduated from the University of Edinburgh with a First Class Masters in International Business. Ben is a passionate traveller and photographer. Prior to joining the team Ben lived and worked in Bangkok, Thailand for nine months. Whilst exploring Sydney, and the rest of the world, he is always on the hunt for the best food, wine, street art, beaches, galleries and shops.
Chad has joined Conversant Media as a third-year Bachelor of Communications (Journalism) student at the University of Newcastle. He is tasked with editorial support – helping produce The Roar’s content across expert and fan content, live blogs, and new ventures. Since as long as he can remember he’s been captivated by sport, playing, coaching and watching football, and is excited by the ever-expanding possibilities of online journalism.
Lost At E Minor Australian Editor
Cormack is a young writer/photographer from Newcastle who shot his first music festival at age fifteen. When he’s not writing or photographing, you’ll find him stumbling around gigs in Sydney and Newcastle or soaking up culture and coffee in Melbourne.
Mike is an investor in Conversant Media. Mike has extensive managerial experience with over 30 years in logistics, retail, communications and health technology. His most recent role was nearly 10 years as Managing Director of Health Communication Network (HCN) which was a start-up in 1995, listed in 1999 and acquired by another public company for $116 million in 2005. Since HCN’s sale, Mike has focused his energies as an investor/director of up-and-coming communications and technology businesses including Cargowise, eMove and Conversant Media. Mike has an MBA (AGSM).