A Day in the Life of the Tour Down Under

ŠKODA

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The Campaign

As part of our ongoing Cycling partnership with SKODA (now in its third year), we produced a “Day In The Life of The Tour Down Under” video.

 

Timing

January 2014

 

Objective

To give The Roar’s audience a genuine feel for the South Australian endurance race.

 

Activation

We sent a videographer to the Tour Down Under to get under the skin of the race and produced a beautiful and insightful video that was then hosted across the site in a bespoke hover-to-play-billboard.
Watch video here.