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Our team of designers, producers, writers, and digital strategists are ready to deliver your brand’s story to a global readership of more than 3.1 million people.

 

 

We create engaging native content that perfectly positions your brand to our audience across our verticals of sports, culture and lifestyle tech. Find out more about our publications.

3

Verticals

3.1

Million Global Uniques

10

Years of experience

Native Content

 

Inspire audiences with engaging branded content that speaks directly to their passion points.

 

We’ll work closely with you to discover the target demographics within our audiences and develop engaging, relevant and socially compelling content that will target these markets to ensure ongoing awareness of your brand.

We’ve worked with Microsoft, Busabout, HTC and British Airways (to name just a few) to develop compelling, contextual native campaigns that attract high consumer engagement and help generate strong brand awareness.

BrandedContent_Microsoft

“This is perfect!! You guys nailed it! A huge thanks to you and your team – Excellent job!!

 

It’s been a pleasure to work with you guys..”

 

– Marnie Kelly, Digital and Motion Designer, Warner Bros. Entertainment

Innovative Creative Solutions

In addition to native content campaigns, we also offer a number of bespoke ad placements that allow your brand to communicate with your target market in innovative and highly impactful ways.

 

From hero-image placements, like the high-impact Slate, to our media first, interactive Trigger Skins, we take great pride in developing creative placements that position our brand partners as industry leaders.

Activations

 

To extend your brand and its influence outside of the digital realm, we produce bespoke events that showcase the key themes of a brand’s strategy to our influencer audiences.

 

Recently, we partnered with Microsoft to celebrate the release of their Surface Pro 3 by showcasing a number of beautiful artworks created on the device by a select group of handpicked Australian artists. To hit a key campaign metric and get the Surface Pro 3 into the hands of a creator demographic, we invited the Lost At E Minor audience to peruse the artwork and the process behind it on the devices themselves in order to show off its functionality and design.

Engaging Social

We have a highly engaged community of social fans – our Facebook Walls alone regularly reach upwards of 40 million people a week. Social media is an integral part of our native content amplification process and we know how to excite our audience into action.

 

We use rigorous data to target social activity to the right audience, encouraging debate and post engagement while ensuring that our brand partners are seamlessly integrated into that process.

Video Content Creation and Seeding

Video is now the most compelling way to get your brand message across.

 

We produce premium branded video content that resonates with our discerning, influencer audience.

 

 

 

 

What happens when we collaborate

View a variety of integrated solutions we’ve delivered in partnership with some of our favourite clients.

Want to know more?