Why we’ve launched Techly

Conversant Media's newest site, Techly

26 Feb Why we’ve launched Techly

Our newest site, Techly, went live a few weeks ago. With a tagline of ‘Tech You’re Talking About’, the site has already hit 140,000 unique views for February – a huge number, suggesting that we’ve found our niche within the Australian tech space.

Along the way, we’ve broken an exclusive on Dogecoin, which went viral.

We think we’re onto something. Let’s talk more about what that something is.

Techly may have popped up without much fanfare, but it’s been in the back of our minds for a long time. It didn’t suddenly become a good idea: it stemmed from the increase and awareness of tech in everything we do.

Consider our current websites, The Roar and Lost At E Minor. Both sites reflect our interests as publishers and content creators.

The Roar stemmed from our love of sport and the robust debate around it; Lost At E Minor emerged out of the ridiculous amount of ‘awesome’ we were typically finding and needing to share every day.

And we love tech and gadgets. We’re perpetually amazed at where the world is heading via drones, 3D printers, and connected everything.

We launched Techly with the agenda to cast the spotlight back on Australia and really drill down on those initiatives in tech that matter most to our readers.

It was important to us, too, that Techly was accessible to everyone, not just those who live and breathe tech and gadgets. So we’ve worked hard on the tone of the site, to make it engaging and inspiring.

We’re not going to be talking about the in-depth workings of the matrix. You don’t need a PhD just to get through the first paragraph of an article.

These were the guiding factors that lead us to where we are today.

I’ve transferred across from heading up editorial at The Roar to assume the title of Managing Editor at Techly and we’ve assembled a team of quality writers, both well known (former News.com.au Tech editor Claire Porter as our editor-at-large) and emerging.

Our mission is simple: we want to discuss, define, analyse and provide insight into Tech you’re talking about.

We hope you like what you see.

Tristan Rayner
tristan@conversant-media.com
2 Comments
  • Andrew Haynes
    Posted at 19:48h, 27 February Reply

    Love it. It’s almost not even “tech” any more… it’s just life.

    Keep up the videos of things getting killed by lava, I could watch that all day.

    • Tristan
      Posted at 21:22h, 27 February Reply

      You got it, Drew ;)

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