Conversant Media » Industry

Conversant Mobile in Businessweek

admin — Mon, 26 Apr 2010 19:51:09 +0000

The iPhone app solution we launched last year – Conversant Mobile – has been recently updated and is the market leading iPhone app solution for publishers seeking style and flexibility. We’re not the only ones who think so; Businessweek just cited our solution in their mobile strategy article Mobile ‘Superapps’ Are the New Web Sites:

Australian publisher Conversant Media .. offers the popular Conversant Mobile “white-label” iPhone application development tool for bloggers who want a stylish, flexible way to display their blog content. Popular trend blogs such as Lost at E Minor and tech blogs such as Mashable and Techcrunch have long been available in iPhone app form.

Conversant Mobile’s features include automatic content updates from your CMS (rare!), multimedia-ready (one-tap Youtube viewing), local search and local data storage (fast) and synchronised content (efficient).

> Visit Conversant Mobile for a full list of our iPhone app features and demos

Nice to see Lost at E Minor keeping the esteemed company of Mashable and Techcrunch in Businessweek’s roundup of popular blogs too!

Web now the primary source for sports news

Zolton — Tue, 24 Nov 2009 23:07:00 +0000

It was interesting to read a report last week from Burst Media that indicated that the web is now the primary source for sports news and information. According to a survey (2,200 adults 18 years and older), the statistical breakdown is as follows:

“For both men and women (36.1% and 32.7%, respectively) the Web is the go-to for sports news, which is followed by local TV programming (23.7%), national TV networks (15.1%), local newspapers (6.7%), national newspapers (3.6%), and sports radio (2.9%).

This trend is particularly prevalent among the important 18-24 and 25-34 age segments, as we’ve seen in action with our Sports Opinion website, The Roar, which has been steadily growing its traffic over the past twelve months.

More disappointment from the Sydney Morning Herald

Zac — Thu, 05 Nov 2009 06:21:56 +0000

The once proud masthead of the Sydney Morning Herald was degraded a little bit more last Thursday.

Not much needs to be said; suffice to say there doesn’t seem to be the same divide between church and state (editorial and advertising) that there once was.

Back in the day, there’d be no way the lead article in the newspaper would match exactly the massive ad campaign also running.

Even if the lead article as determined by the editors happened to match the site sponsor, they wouldn’t have run it to avoid the perception that there was an editorial conflict.

Not anymore.

Click on the images to see what I mean.