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Team Conversant

28 Jan Team Conversant makes waves in 2013

As many growing businesses may attest, each team member may have one title but we all wear many hats. At Conversant Media we pride ourselves on being well rounded. We embrace the latest micro business trends: using utility apps, Google search shortcuts – you name it.
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30 Aug Crowdsourcing a new tagline for Lost At E Minor

We undertook an interesting exercise yesterday, posting on the Lost At E Minor Facebook Wall (which has 27,000 fans) that we were looking for a new tagine for the Lost At E Minor site to replace the 'For Creative People' one we've used pretty much since its inception in 2005. And we've been overwhelmed by the response (148 suggestions so far and counting). Yes, it's nice to feel loved every now and then, but more importantly, the crowd supplied taglines have provided a very useful window into how our readers perceive our 'cool culture' site. Sometimes we're so immersed in the actual act of compiling the content every day, that it's easy to forget where your relevance lies in the lives of those who visit most days. So this crowdsourcing project has been most useful, both for that reason, and also because we may (may) just come out of the process with a brand new way for people to remember us once they leave the site.
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