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29 Sep When Nielsen isn’t the be-all and end-all..

It was announced in May this year that the Audited Media Association of Australia (AMAA) - formerly the Audit Bureaux of Australia - would seek expressions of interest from web measurement technology providers for its web audit service. Also clear was Nielsen, the incumbent provider, would not be tendering.
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28 Jul How we took The Roar from 100k to 1 million UBs

This isn’t a post about the technical updates, design changes and content ideas we’ve implemented on The Roar. It's not about how we've implemented a fast and stable site, incorporated a mobile theme, or how we’ve been able to boost social media. It's strictly about how we create content for The Roar and how, by being smart about the way we've approached it, we've grown the readership over the past couple of years from about 100,000 monthly unique visitors to the 1 million mark that we reached last week.
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