Blog

Join the Conversation

11 Nov Kevin Roberts calls Lost At E Minor a Lovemark

We mentioned a few weeks back how the readers of Lost At E Minor had written a series of comments about what Lost At E Minor meant to them and why they enjoyed reading the publication each day. Well, it seems people in high places have been taking note. We were thrilled late last week when we saw that Kevin Roberts, the Worldwide CEO of Saatchi & Saatchi, and the inventor of the influential Lovemarks branding ideology, wrote a post on his personal blog about Lost At E Minor and how it has become a player in the 'Participation Economy'. Roberts noted that, with Lost At E Minor, Conversant Media has:
Read More