
| Ad Unit | Pixel Size | Max Expanding Size | File Size | File Size (Rich Media) |
| MRec | 300 x 250 | 600 x 350 | 40k | 150k |
| Leaderboard | 728 x 90 | 728 x 360 | 40k | 150k |
| HalfPage | 300 x 600 | 560 x 600 | 40k | 150k |
- For file size, we are flexible so happy to work with creative team to make the campaign creative work.
- For all Flash creative we host, please ensure clickTAG is added.
- For further detailed specs, please reference Ninemsn’s ad specs which we follow for consistency across publishers.
- Our ad server (DFP Small Business) supports Flash 10 or less and Action Script 3 at 25fps at 25fps
| Newsletter | 300 x 250 | - | 60k | - |
- May have up to 4 creative variants.
- JPG or animated GIF only.
- Tracking URL(s) to be provided.
| Site Takeover | 1330 x 870 | - | 80k | - |
- JPG only.
- Sidebars are fully visible, header area will be partly covered by logo, leaderboard and navigation.
- Download the PSD template here
Lead time
Standard banners: > 3 days
Site takeover: > 5 days

| Ad Unit | Pixel Size | Max Expanding Size | File Size | File Size (Rich Media) |
| MRec | 300 x 250 | 600 x 350 | 20k | 30k |
| Leaderboard | 728 x 90 | 728 x 360 | 20k | 30k |
| HalfPage | 300×600 | 560×600 | 30k | 40k |
- For file size, we are flexible so happy to work with creative team to make the campaign creative work
- For all Flash creative we host, please ensure clickTAG is added.
- For further detailed specs, please reference Ninemsn’s ad specs which we follow for consistency across publishers.
- Our ad server (DFP Small Business) supports Flash 10 or less and Action Script 3 at 25fps
| Ad Unit | Pixel Size | Max Expanding Size | File Size | File Size (Rich Media) |
| Site Takeover | 120 px x 870 px x 2 (one for left, one for right of site) | Not available | 45k | - |
- Static JPG / GIF images. These should be less than 40kb each – preferably less than 30kb.
- View an example LEFT takeover image; view and example RIGHT takeover image.
- Please provide a tracking URL.
- Images are served via our Content Distribution Network.
The Roar integrated header (article page)
- 620×50 x2 (one for header, one for footer)
- JPG or non-animated GIF
- Less than 30KB
- Creative should be different for header and footer (preferred)
The Roar iPhone ads
- 320×50 pixels
- Will run at the bottom of all articles on app
- Can provide several creative versions if you’d like
- See example ad
The Roar Article Content Inclusions
- 320×50 pixels
- Will run at the bottom of all articles on site – blends content with promotional copy
- Video embed (YouTube or similar) OR product image (300×250) + 50 words + tracking tag
- See example ad
Lead time
Standard banners: > 3 days
Site takeover: > 5 days

Please see Inc’s Digital Ad Specs for more details.

| Ad Unit | Pixel Size | Max Expanding Size | File Size | File Size (Rich Media) |
| MRec | 300 x 250 | 600 x 350 | 40k | 150k |
| Leaderboard | 728 x 90 | 728 x 360 | 40k | 150k |
| Site takeover | 135 x 800 | n/a | 45k | n/a |
| Forecast Integration | 637 x 30 | n/a | 40k | n/a |
| Warnings Integration | 190 x 25 | n/a | 40k | n/a |
| Notification Sponsorship (Alert, Warning and Report emails) | 300 x 250 | n/a | 40k | 150k |
| iPhone Splash Screen | 960 x 640 | n/a | 200k | n/a |
| iPhone Splash Screen | 640 x 90 | n/a | 50k | n/a |
- For file size, we are flexible so happy to work with creative team to make the campaign creative work
- For all Flash creative we host, please ensure clickTAG is added.
- For further detailed specs, please reference Ninemsn’s ad specs which we follow for consistency across publishers.
- Our ad server (DFP Small Business) supports Flash 10 or less and Action Script 3 at 25fps
Note: All bookings fall within our Terms and Conditions.