Growth across Conversant Media sites in 2011

Now we’re at the end of the year, it’s a good time to check in on the growth of our sites over the past twelve months. And it’s been a fantastic year all round. Traffic nearly doubled on Lost At E Minor and more than doubled on The Roar.

We’ve been very focused on driving our social media channels (Facebook and Twitter) this year, on Lost At E Minor in particular, and this has been crucial to the growth of the site. We now have 18,000+ Facebook Fans and 13,000+ Twitter followers. Meanwhile, the introduction of regular live blogging of significant Australian sporting events on The Roar has been a real spur to weekend traffic growth, which has, in turn, filtered through to the weekday traffic as well.

With more of all this ahead in 2012, it looks promising for an even bigger year.

Results from the past year (current numbers above corresponding figures from same period last year below):

LAEM
Visits
Nov 20, 2011 – Dec 20, 2011 = 575,761
Nov 20, 2010 – Dec 20, 2010 = 353,286

Unique Visitors
Nov 20, 2011 – Dec 20, 2011 = 411,492
Nov 20, 2010 – Dec 20, 2010 = 225,053