The Roar hits TV land

When The Roar welcomed Network Ten as an investor at the end of 2010, one of the components of the deal was some promotion for our site across their TV network.

Our TV commercial is now running across Ten’s sports shows (see the ad below in all its glory).

It’ll be interesting to see what impact this has on our traffic.

My sense is that we might not necessarily have a huge impact on direct visitors to the site (though of course, we hope it will). That is, I don’t think we’ll see a noticeable spike each time the ad runs.

But I do think we’ll see a benefit in search traffic (an area where we do very well with already).

It’s been established that people are more likely to click on a link in a Google search result where they are familiar with the site’s brand. Our TVC will add familiarity, hopefully making people more likely to choose a result in Google from The Roar as opposed to another.

Secondly, there’s a lot to be gained from general awareness.

When I’m at sporting events, I often look out into the audience and wonder how many people are familiar with The Roar. My guess would be despite our traffic continuing to surge (we’re now reaching over 300,000 uniques and serving 1,000,000 pages a month), only a small percentage of people at a typical footy match would know of The Roar.

So this TVC will hopefully change this.

And as more people know of the site, this can only bring good things.

The Roar’s TV commercial