Kevin Roberts calls Lost At E Minor a Lovemark

We mentioned a few weeks back how the readers of Lost At E Minor had written a series of comments about what Lost At E Minor meant to them and why they enjoyed reading the publication each day.

Well, it seems people in high places have been taking note.

We were thrilled late last week when we saw that Kevin Roberts, the Worldwide CEO of Saatchi & Saatchi, and the inventor of the influential Lovemarks branding ideology, wrote a post on his personal blog about Lost At E Minor and how it has become a player in the ‘Participation Economy’.

Roberts noted that, with Lost At E Minor, Conversant Media has:

‘created a community of conversations that showcases the zeitgeist – new creative projects and emerging culture sourced from the most diverse corners of the Internet, in all flavors — Twitter, Facebook, and Free iPhone app; and is spiced with free downloads, guest writers, a cool online store including the Dosh wallet, and much more’.

It was very heartening to get his perspective on what we’ve been doing. We have a great team of writers, scattered all around the globe and seeking out fresh content to showcase, but as Kevin states, it’s more about the interaction and the discussions that this content generates. So thanks Kevin, for the inspiring words!

[Read the full post by Kevin Roberts here]