It was interesting to read a report last week from Burst Media that indicated that the web is now the primary source for sports news and information. According to a survey (2,200 adults 18 years and older), the statistical breakdown is as follows:

“For both men and women (36.1% and 32.7%, respectively) the Web is the go-to for sports news, which is followed by local TV programming (23.7%), national TV networks (15.1%), local newspapers (6.7%), national newspapers (3.6%), and sports radio (2.9%).

This trend is particularly prevalent among the important 18-24 and 25-34 age segments, as we’ve seen in action with our Sports Opinion website, The Roar, which has been steadily growing its traffic over the past twelve months.

We mentioned a few weeks back how the readers of Lost At E Minor had written a series of comments about what Lost At E Minor meant to them and why they enjoyed reading the publication each day.

Well, it seems people in high places have been taking note.

We were thrilled late last week when we saw that Kevin Roberts, the Worldwide CEO of Saatchi & Saatchi, and the inventor of the influential Lovemarks branding ideology, wrote a post on his personal blog about Lost At E Minor and how it has become a player in the ‘Participation Economy’.

Roberts noted that, with Lost At E Minor, Conversant Media has:

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The once proud masthead of the Sydney Morning Herald was degraded a little bit more last Thursday.

Not much needs to be said; suffice to say there doesn’t seem to be the same divide between church and state (editorial and advertising) that there once was.

Back in the day, there’d be no way the lead article in the newspaper would match exactly the massive ad campaign also running.

Even if the lead article as determined by the editors happened to match the site sponsor, they wouldn’t have run it to avoid the perception that there was an editorial conflict.

Not anymore.

Click on the images to see what I mean.